![]() ![]() "Ratatouille" may not be fodder for the kind of sequels and franchises that Bob Iger so loves to use all across the company's properties, but there's definitely enough here to keep the consumer products division growing, and happy. ![]() Disney is expanding its high-end products with fancy tableware and cookware for kids (and adults) at the pricey homeware chain Sur La Table.Īnd Disney will also hawk "Ratatouille" wares at Wal-Mart and there are plenty of books ( including a Thomas Keller-fronted kids cookbook) on already. And since Pixar chief John Lasseter himself owns a vineyard in Northern California, he's personally vested in making sure these wines are good. In a first for the family-friendly brand, they're launching a line of Ratatouille-branded wines to sell at Costco (which is in fact one of the nation's largest wine retailers) in addition to gourmet cheese plates. Way back in June, we wondered if the difficult-to-market Pixar-Disney concoction Ratatouille would become the. And "Ratatouille" does French restaurants right-by hiring Thomas Keller (from French Laundry in Northern California and Per Se in New York) and with tons of research at the top restaurants in New York.Īnd now Disney is parlaying its this cousin of Mickey's gourmet expertise into consumer products dollars. Apparently, ‘Ratatouille’ WAS Pixar’s First Flop. And for one thing, this is a nation increasingly obsessed with gourmet food-just take a look at the spread of high-end restaurants and the sky-high ratings on the Food Network. ![]() This combination of high-wattage visuals and solid story is exactly what Pixar is so good at- and what can play well to all audiences. Not only is the animation more amazing than ever-the scenes with rushing water and the animal fur looked especially realistic-but the story line was particularly well thought out, character development and all. Call it "Cyrano de Spice Rack", it's the story of a rat who loves to cook, and befriends the garbage boy in the best restaurant in Paris, becoming his secret chef. The film's opening on Friday but I got a sneak peak at the premiere a week early, and I was seriously impressed. "Ratatouille" is Disney/Pixar's first joint venture since the acquisition, and the movie-and its associated merchandise - is exactly why Disney wanted to snap up Pixar. ![]()
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